Bear Beer is brewed under the licence of Harboes Bryggeri. Bear Bear is an international brand and was first brewed in Denmark in 1974. Since 1997 Bear Beer is brewed in Estonia also. Different beers of this series are easy to distinguish by the label colour. The lightest one has a red label (alc.4,0%vol.). Green labeled Bear Beer has got alc.4,9%vol. Bear Beer Ice 5,0% wears a light-blue label and the strongest one (alc.7,0%vol.) has got a black label.