Wiru Juniper Beer has born from the old tradition of islands and coast areas to add juniper to beer to get special flavour. For centuries, Virumaa's coasts have offered natural possibilites to prepare juniper beer. Slight juniper smell and taste in Wiru Juniper Beer make it a manly sauna drink which is suitable to be enjoyed in many other occasions also.

Wiru Kadakaõlu is nominated the title of The Best Alcoholic Drink in Estonia in 2009.